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Small Businesses Using Social Media for Real Results
Many small businesses want to use social media, but they may be unsure of how to best use it. Most examples of businesses successfully using social media tend to be large companies with entire...
View ArticleConnecting the Dots Between Twitter and The Sale #smcd
I gave a talk last week at Social Media Club Detroit (smcd) on some ways to measure how all those tweets, shares posts and comments relate to achieving business goals. While measurement of social media...
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Identify Your Ideal Customer Before Implementing Social Media
Knowing your target audience is vital to any social media strategy, which requires identifying your ideal customer in very specific terms. Many businesses try to target anyone who they think may be...
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Social Media Insights from a Newbie
As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Just...
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Social Media Must Align with Customer Service for Success
You may be doing a great job with social media for your company — creating great content, having conversations and really engaging with your customers. But, if your customer service doesn’t align with...
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Social Media in an Hour a Day
You’re busy. You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. You want to use social media, but you don’t have a lot of...
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How-To: Setup Monitoring in HootSuite
A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if...
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Twitter Measurement Tools
It’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there...
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What is a Twitter Hashtag?
If you’re on Twitter you may have seen people put a # in front of a word in their post. That’s what’s called a hashtag, and it makes it easy for other people who are interested in a topic to follow all...
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How-to: Use Netvibes for Social Media Monitoring
Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one...
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Review: Postling for Social Media Management
Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking...
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Generating Quality Leads Online
Do you go to networking events just to collect business cards? If you never spend any time building relationships with people, but instead just collect contact information, what percentage of your...
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5 Tips for Protecting Your Privacy on Facebook
Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional....
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WiseStamp Adds Dynamic Content to Your Gmail Signature
While Google finally allowed Gmail users to have images in their signatures, there still isn’t a way to automatically update your signature with a link to your latest blog post, for example. Or have a...
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The Most Effective Time to Tweet
I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the...
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13 Twitter Tips for Increasing Engagement
A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds....
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Klout Adds Facebook to Influence Measurement
Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial...
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Building Relationships by Commenting
Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating...
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Tips for Finding the Right People on Twitter
The best results on any communications channel happen when you’re talking to the right people with the right message. Blindly following everyone on Twitter, in hopes that they’ll follow you back, may...
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Impact of Measuring the Wrong Metrics in Social Media
You’ve got your social media strategy and tactics in place. You’re measuring everything you can: tweets, retweets, followers, friends, shares, visits, bounce rate, etc. But what do all these numbers...
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